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Is Your CRM System an Untapped Treasure?

Do we only use 10% of our brains It has been said that we only use 10% of our brains. The same can be said for typical Customer Relationship Management (CRM) solutions. Many businesses install CRM solutions and then fail to take advantage of its full potential, using them as little more than a sales report database or a sales ....

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What Should A Good Sales Manager Be Managing

In a previous blog I laid down a challenge to sales managers to imagine their role, moving from just being the best sales manager, and motivating other sales people, to being a professional mentor. I talked about the challenges in retaining sales people and aligning what they do in this brave new ....

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Does emotional messaging have a place in B2B marketing?

As B2B marketers, we’ve always been taught that a purchasing decision is based on logic and rational thinking. But what if this isn’t entirely true?

bring emotion to b2b marketingIn B2B marketing, especially in the technical solutions market, rarely do you see any emotional sales driven messages. When you ask them why this ....

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How To Be A Better Sales Person

To be a better sales person you need to consider every aspect and relationship required to close each sale. Long-gone are the days when a sales person could simply pitch up, control the conversation and smash their way through the sales-obstacle mountain without a clue as to where they were ....

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22 July 2015

How Personalisation Can Increase Your Brand Impact

There is so much more to personalised branding than simply slapping a logo on a product – it’s about adding the human touch.

It’s no secret that customers today are more cynical and far savvier than they have ever been and the idea of a faceless corporation is one of the first turn-offs when it ....

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