300+ users of Maximizer CRM 10 to be deployed at international property development specialist

Bracknell, UK – March 27, 2008 – Maximizer Software (TSX: MAX), the leading provider of simple, accessible customer relationship management (CRM) solutions, today announced it will be deploying its new mobile-enabled CRM system, Maximizer CRM 10, at international property development company Pafilia where it will be used to underpin the company’s continued growth and help progress towards a paperless office.

Maximizer CRM 10 reflects the growing sophistication in business development by allowing organisations to compete globally and with larger enterprises. MaxMobile offers increased mobility, providing BlackBerry and Smartphone users with instant access to their customers, leads, schedules, sales deals and service cases directly on their handheld device, through wired or wireless synchronisation.

Established over 30 years ago, independently owned Pafilia develops apartments, semi-detached houses and villas, including custom build, in Cyprus and Greece and markets them globally. Its latest project, Minthis Hills, is set to transform the property market in Cyprus, if not the Mediterranean. With offices in England, Scotland, Cyprus, Greece, Russia, Ukraine and Scandinavia, all of Pafilia’s 300+ staff and 400+ partner communities will be able to access Maximizer CRM 10 either through their Windows, Web or mobile interface.

Dr. Stefan Hughes, IT director at Pafilia comments: “Maximizer is at the heart of our entire business operation from sales to customer service and from construction to accounts. Due to the nature of our business, it is crucial for our staff to have information at their fingertips 24 hours a day, seven days a week, especially in sales where virtual real time availability listings of properties is essential. Maximizer helps us track our customers and prospects, providing information on where they are in the buying process, details of properties in which they are interested, a history of previous purchases and much more.

“Pafilia has expanded rapidly over the last couple of years and IT has become an essential of the business. The speed of growth we have achieved would not have been possible without the ability to customise our CRM systems through Maximizer and it will help our continued expansion and drive towards a paperless office. As a preferred partner with a team of high level IT experts, we are actively working together with Maximizer to enhance the experience for users around the world.”

Vivek Thomas, Managing Director EMEA, Maximizer Software, concludes: “Maximizer CRM 10 is perfectly positioned to support the collaborative customer engagement needs of a business – be it accounts management, targeted marketing campaign management, opportunity management or customer service. It is easy to use, intuitive to configure, quick to deploy and most importantly, accessible anytime, anywhere. Our long-term relationship with Pafila has helped in the development of Maximizer CRM 10 and we are convinced the business development and growth benefits that Maximizer can deliver will strengthen this relationship even further over the coming months.”

About Maximizer Software
Maximizer Software is a leading provider of simple, accessible, customer relationship management (CRM) solutions, providing the best value for small and medium-sized businesses. Built on a web-based architecture, Maximizer CRM offers sales, marketing, and customer service users and managers their choice of access to customer information – through the desktop, web, or mobile device. Maximizer Software has sold more than 1 million licences and has over 8,000 corporate customers ranging in size from entrepreneurs to multi-national organisations, including: Siemens, Société Générale, HSBC, TD Securities, Lockheed Martin, Brian Tracy International, Fisher & Paykel Healthcare, Oxford University Press, and Cathay Pacific. Maximizer Software is a global business with offices and over 400 business partners in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, please visit: www.max.co.uk.

About Pafilia
Pafilia, which means ‘Friends of Pafos’ in Greek was founded by Mr. Elias Eliades in 1977. Today, it is one of the largest companies and property developers in Cyprus and is still owner-managed by Mr Eliades and his family. With over three decades of experience, Pafilia has expanded via steady organic growth, and now employs over 500 people worldwide. Pafilia's head office is located in Pafos, Cyprus, and the company has a global network of over 20 offices; on the island, across the UK (Glasgow and Northampton), Russia, Ukraine, Greece and Scandinavian countries. With over 10,000 happy home-owning clients, Pafilia remains a thought leader in the property industry, dealing with all aspects of property development. With a serious commitment to customer care, clients receive an efficient and reliable level of service throughout the buying process, from initial contact with an advisor to a personally tailored inspection trip to the sale. This then marks the beginning of a lifetime of after-sales care, including services such as mortgage solutions, insurance, financial and legal assistance, interior design, landscaping, pool maintenance, cleaning, rental and re-sale services.

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Media Contact:

Sara Katz Marketing Manager EMEA
Maximizer Software Ltd.
Direct: +44 (0) 1628 587770
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Jonathan Bawden or Emily Gallagher
Portfolio Communications Ltd.
Tel: +44 (0)20 7240 6959
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Sacha Appleton
PR & Brand Manager
Pafilia Property Developers Ltd
Tel: +357 26 848800
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Helen Shepherd or Anna Dufty
Mandate Communications:
Tel: 020 7379 5000 / 07968 210 497
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This release may contain certain forward-looking statements reflecting Maximizer Software Inc.’s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company’s financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.