Inside CRM’s Top 25 List Features People Who Changed the Face of the CRM Landscape

VANCOUVER, BRITISH COLUMBIA – January 15, 2008 – Maximizer Software (TSX: MAX), the leading provider of simple, accessible customer relationship management (CRM) solutions, today announced that Executive Vice President of Technology William Anderson has been named as one of Inside CRM’s Top 25 CRM Influencers for 2007. For more than 15 years, Anderson, one of the original chief architects of Maximizer CRM software, has championed CRM solutions for small and medium businesses (SMBs) that provide the most value to help grow their businesses.

As Inside CRM’s first-year to publish the awards, the list comprises a mix of executives, technologists, analysts, and general experts that changed the landscape of CRM in 2007 and are expected to shape the future of CRM in 2008.

In the fall of 2007, Anderson was instrumental in leading the product development team to launch Maximizer CRM 10, an SMB-designed solution that furthers the evolution of the successful Maximizer CRM lineup and includes enterprise-level features such as increased business intelligence, mobile CRM access and on-demand sales and professional coaching.

According to Inside CRM, “Anderson has devoted much of his energy to developing products for and advocating on behalf of SMBs, and he backed that up by enabling BlackBerry® access in the latest iteration of the software (Maximizer CRM 10), giving the little guys the same mobile reach as their larger competitors.”
Inside CRM is a leading resource and community for sales managers and professionals. The site provides the in-depth content that sales managers at small, medium and large companies need to choose the right CRM products and services for their business.

About Maximizer Software
Maximizer Software is the leading provider of simple, accessible, customer relationship management (CRM) solutions, providing the best value for small and medium-sized businesses. Built on a web-based architecture, Maximizer CRM offers sales, marketing and customer service users and managers their choice of access to customer information – through the desktop, web, or mobile device. Maximizer Software has sold more than one million licenses and has over 8,000 corporate customers ranging in size from entrepreneurs to multi-national organisations, including: Siemens, Société Générale, HSBC, TD Securities, Lockheed Martin, Brian Tracy International, Fisher & Paykel Healthcare, Oxford University Press, and Cathay Pacific.

Maximizer Software is a global business with offices and over 400 business partners in the Europe/Middle East/Africa, Americas and Asia Pacific. For more information, please visit: www.max.co.uk



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Sara Katz                                                       
Marketing Manager EMEA                              
Maximizer Software Ltd.                                
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