(Maidenhead, UK - 12 July 2007): Maximizer Software the world leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications and contact management solutions, today announced the appointment of a new channel partner in Cyprus - ZS fidelity Electronics Ltd. (Sony Cyprus).

ZS Fidelity Electronics was founded in the early 1990's as an authorised Sony Cyprus dealer and has since become one of the leading value added retailers in its combined product categories. With more then 15 years experience and a vast client base in its region, ZS Fidelity offers reliable solutions and services with exceptional value to provide consumers meaningful competitive advantages in price, selection and service. ZS fidelity will represent Maximizer Software CRM solutions initially within Cyprus targeting the small to mid size companies (SMBs).

“In today’s competitive marketplace, Customer Relationship Management is more than just a fancy name for some hard to use database software”, says Rodolfo Berrospi, Co-owner / IT Division Manager of ZS Fidelity Electronics. “It’s imperative that you identify and satisfy your most valuable customers and through our partnership with Maximizer CRM solutions, we assist our customers in reaching their strategic requirements quickly and in a cost effective manner”.

“Businesses of all scales are now looking to invest in solutions that improve their performance and deliver a genuine return on investment and we believe Maximizer, as the most innovative CRM solution we encountered so far, can fulfill these requirements and help our local businesses in Cyprus reach the next level of performance while reducing operating costs and increasing profitability”
“We are very happy to welcome ZS Fidelity Electronics as our new Business Partner”, comments Vivek Thomas, Managing Director, Maximizer Software Ltd. "This partnership is an additional step forward for Maximizer as we expand our presence globally through value added distributors. ZS fidelity skilled and experienced resources, as well as its reputation in the local market, make it an ideal partner for Maximizer. We are delighted to be part of ZS Fidelity' technology portfolio”.
 
About ZS Fidelity Electronics Ltd.
ZS Fidelity Electronics Ltd.- authorised  Sony Centre provides useful information on Video Audio Integration Oriented products and software solutions for businesses of all types. The company was founded in the early 1990's and has since then expanded into Computer Consultancy and IT outsourcing becoming one of the leaders in its combined product categories. The Company believes in offering a product portfolio that delivers powerful yet controlled functionality, helping you in driving your business forward. To read more about ZS Fidelity, please visit www.fidelity.com.cy

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About Maximizer Software
Maximizer Software is the world’s leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications. The Maximizer line of products help companies develop more responsive, personalised and profitable customer experiences. Built on a modern, Web-based architecture, Maximizer is easily integrated with existing corporate systems and features the latest in sales force automation, marketing automation, email marketing and customer service technologies in a single mobile-accessible business management system. Maximizer Software has sold more than 1 million licenses of its award-winning software solutions to companies ranging in size from entrepreneurs to multi-national organisations. Customers include: Siemens, Playground - an Intrawest Company, HSBC, Cathay Pacific, TD Securities, Brian Tracy International, South Carolina Department of Commerce and Lockheed Martin.

Maximizer Software is a global business with an ecosystem of more than 8,000 corporate customers, 400 business partners and offices in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, or to request a free trial please visit: www.max.co.uk

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.’s current expectations.  Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally.  Additional information on these and other potential factors that could affect the Company’s financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada.  All trademarks or registered trademarks stated herein are properties of their respective owners.

Media contact:

Sara Katz
Marketing Manager EMEA
Maximizer Software Ltd.
Direct: +44 (0) 1628 587770
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