Playground Real Estate Realises Significant Returns from Successful CRM Strategy Using Maximizer |
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Maximizer Software, a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that Playground, an Intrawest company, has achieved success with its Maximizer Enterprise CRM software strategy. The company has successfully embedded its winning business processes into Maximizer Enterprise – enabling billions in sales while saving more than $420,000 annually when compared to competing CRM software solutions. Formed in 2001, Playground is a division of Intrawest, the world’s leading developer and operator of village-centred resorts. Headquartered in Vancouver, British Columbia, Playground teams manage the sales and marketing campaigns for luxury ownership opportunities in major resorts worldwide, including Whistler Blackcomb, Mt. Tremblant, Vail, Napa, Mauritius, and Savoie, France. At Playground, expertise in real estate sales and marketing, human behaviour and market research is used to write and design compelling “stories” around resort real estate opportunities. These stories allow the target market to envision – and ultimately purchase – a piece of this resort experience. Operating in a highly-personalised and relationship-focused industry, Playground required a customer relationship management system that could successfully support the company’s trademark selling methodology – The Playground Way™. The company selected Maximizer Enterprise for its ease of use, very low total cost and ability to quickly match Playground’s successful business processes. “What sets Maximizer apart is the unbelievable low cost of ownership and non-intimidating user experience,” says Scott Simmer, Business Systems Analyst responsible for the roll out of the project internally at Playground. “Maximizer Software and its channel have been outstanding in their support of our CRM initiative in the Americas and I look forward to working with them in Europe as we execute on our global strategy” Having conducted an investigation into the use of Salesforce.com, Playground reinforced its selection of Maximizer Enterprise. The 420 seat world-wide project completed with the help of Maximizer Certified Solution Partner iCRM, cost Playground less than half of the projected cost of Salesforce.com. Similarly, the costs of customizing Maximizer came in at just 11% of what is recommended by Salesforce.com – representing a total annual cost savings of more than $420,000. Maximizer Enterprise – customised and re-branded as Playground GAME Station™ – is an integral part of Playground’s business process and culture. Playground staff use Maximizer to track the results of marketing plans, track prospects, build relationships, manage customers, complete sales, and gauge the accuracy and activity of the sales pipeline. Maximizer is also used to control logistics of the Playground sales and marketing office on each resort site, including the Discovery Centre where the story they’ve created takes shape in a tangible way. According to Vivek Thomas, Managing Director EMEA for Maximizer Software, “Customer relationship management software must be easy; easy to implement, easy for employees to learn, easy to pay for and easy to tailor to fit each company’s specific way of doing things. With Maximizer Enterprise, industry leaders like Playground are freed to focus on what makes them successful with a system that is as easy to use and configure as Microsoft Outlook and available at a total cost that represents massive annual savings over Salesforce.com.” About Playground Real Estate Inc. Playground Real Estate Inc., an Intrawest company is the premier provider of real estate sales and marketing services for destinations world-wide. With offices spanning the globe in Vancouver, Montreal, Orlando, Reno, Denver, and Lausanne, the company is dedicated to fulfilling its mission of “connecting people with the ultimate places to play”. The company provides a unique breadth of properties from beach and mountain destinations, to golf and urban locations. Playground is currently offering ownership opportunities in world-renowned Whistler Blackcomb–North America’s most popular mountain resort; Honua Kai – the only new condo hotel to hit Ka’anapali Beach, Maui in more than 20 years; and Florida’s Sandestin – 2,400 acres including white sand beaches and world-class golf. Playground is also proud to be the licensed broker for the Westin’s properties in Orlando and Napa Valley, and for Edenarc 1800, a four star resort located within the popular village of Arc 1800 in the French Alps. To learn more about Playground visit www.playground.com. About Maximizer Software Maximizer Software is a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions that help small to medium-sized enterprises improve sales, streamline marketing, and enhance customer service & support. Maximizer Software has helped over 7,500 Maximizer Enterprise™ customers and over one million Maximizer™ users grow their businesses by building profitable customer relationships with award-winning solutions. Maximizer Software is a worldwide organisation with Business Partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), and Asia Pacific. Customers include leading companies such as Siemens, Ipsos-Reid, Nestlé Clinical, Ericsson, HSBC, Singapore Airlines, Cathay Pacific, William Mercer, and Bank of New York. Learn more about Maximizer Software at www.max.co.uk. This release may contain certain forward-looking statements reflecting Maximizer Software current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company’s financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners. Media contact: Sara Katz Marketing Manager EMEA Maximizer Software Ltd Direct: +44 (0)1628 587770 This e-mail address is being protected from spam bots, you need JavaScript enabled to view it |
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