Maximizer Unveils New Microsoft Windows Mobile CRM Product |
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VANCOUVER, BRITISH COLUMBIA – April 24, 2007 – Maximizer Software. (TSX:MAX), the world’s leading provider of affordable, easy-to-use Customer Relationship Management (CRM) software applications, today announced the availability of MaxMobile CRM Smartphone - the latest in its suite of mobile CRM products for travelling sales and service employees. The new product extends the sales and service capabilities of the Maximizer line of CRM products out to travelling employees who use wireless devices running the popular Windows Mobile wireless operating system on Smartphones. Liz Herbert, Analyst at Forrester Research writes, “Leading firms embrace mobile CRM to improve productivity, increase CRM system adoption, and enhance the customer experience. Mobile CRM is now a must-do for many field sales and service organisations because it allows reps to access and update CRM information anywhere they can use a mobile device.“ ”Extend CRM Value With Mobility”, Forrester Research, Inc., June 2006. MaxMobile CRM Smartphone extends the powerful mobile CRM functionality of the Maximizer line of CRM products out to traveling sales and service employees using common smartphones such as the Motorola Q, Samsung Blackjack and T-Mobile Dash. Specially-tailored to take advantage of the small screen size and navigational capabilities of smartphones, MaxMobile CRM Smartphone provides mobile read and write access to service cases, sales opportunities, calendar items, tasks – even Microsoft Outlook email. MaxMobile CRM Smartphone is the second stage in Maximizer’s strategy for complete support of the popular Microsoft Windows Mobile platform. Launched in 2006, MaxMobile CRM gives Maximizer customers using Windows Mobile-powered wireless PDAs such as Palm Treo 700w, Dell Axim X51v and the HP iPAQ full read and write access to customer information while on the road selling to or servicing customers. Using the native MaxMobile applications physically installed on their wireless devices, Maximizer customers can harness real-time customer experience management with complete access to their sales opportunities and customer service and support cases while on the road. Because the mobile CRM applications are installed on the smartphone or PDA, traveling employees can work with their customer information even when they are not able to access Internet or wireless connectivity – updating the corporate database when they can resume their connection. With this release, the Maximizer line of CRM products is further differentiated as one of the most mobile- accessible CRM brands available - supporting all leading mobile platforms including Palm, Research in Motion BlackBerry, Windows Mobile PDAs and now, Windows Mobile smartphones. “The availability of easy-to-use, highly functional mobile CRM products is set to revolutionise the way field-based sales and service people do their jobs and deliver service to their customer,” said William Anderson, Executive Vice President, Technology, Maximizer Software. “MaxMobile takes mobile CRM to the next level and allows travelling employees to access their critical customer information whether they are within range of a wireless connection or not. With MaxMobile and Maximizer Enterprise, it is literally possible to go into the field without the support of a laptop.” About Maximizer Software Maximizer Software is a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions that help small to medium-sized enterprises improve sales, streamline marketing, and enhance customer service & support. Maximizer Software has helped over 7,500 Maximizer Enterprise™ customers and over one million Maximizer™ users grow their businesses by building profitable customer relationships with award-winning solutions. Maximizer Software is a worldwide organisation with Business Partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), and Asia Pacific. Customers include leading companies such as Siemens, Ipsos-Reid, Nestlé Clinical, Ericsson, HSBC, Singapore Airlines, Cathay Pacific, William Mercer, and Bank of New York. Learn more about Maximizer Software at www.max.co.uk. This release may contain certain forward-looking statements reflecting Maximizer Software current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company’s financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners. Media contact: Sara Katz Marketing Manager EMEA Maximizer Software Ltd Direct: +44 (0)1628 587770 This e-mail address is being protected from spam bots, you need JavaScript enabled to view it |
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