Maximizer Unveils CRM Gadgets for Microsoft Windows Vista |
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VANCOUVER, BRITISH COLUMBIA – April 12, 2007 – Maximizer Software Inc. (TSX: MAX), a leading provider of affordable, easy-to-use Customer Relationship Management (CRM) software applications, today announced it has developed two powerful Maximizer CRM Gadgets aimed at driving additional productivity for customers using Microsoft Windows VistaTM and Maximizer Enterprise CRM. Windows Vista gives users the ability to customise their Windows Sidebar with user-selected mini applications, or Gadgets, which provide access to third-party software directly from the Windows Vista-based desktop. Maximizer recognises that Windows Sidebar functionality can offer significant productivity and user-experience benefits and has developed its first two innovative CRM Gadgets. Maximizer’s Address Book CRM Gadget and Opportunity Manager CRM Gadget reside in the Windows Sidebar. This allows business users to access their day-to-day customer information instantly, without having to open their CRM system. With embedded Instant Filter capabilities, the Address Book CRM Gadget enables users to quickly search and sort customer records. Once the contact is found, the user can access all of the customer’s records and perform a follow-up action - including calling and e-mailing the customer directly from the CRM Gadget interface. The Opportunity Manager CRM Gadget provides real-time access to critical sales information in a dashboard format. This enables salespeople and sales managers to continuously monitor their key opportunity and pipeline performance indicators with easy-to-visualise business charts. Users can also drill down to get more detailed information and explore customer trends directly from the Windows Vista-based desktop. “These Maximizer CRM Gadgets are a great example of how our Canadian business partners can easily develop customised mini-applications and deliver enhanced functionality to their customers,” said Robert Geller, Product Manager, Windows Client, Microsoft Canada. “With these gadgets, Maximizer has extended its CRM suite to the Windows Vista desktop, delivering enhanced functionality and providing users with a more convenient and efficient way to access to business information.” “One constant at Maximizer Software is our deliberate effort to make our products as easy to use as possible, so that they will immediately deliver results for our customers,” said Joseph Hui, Vice President, Research and Development, Maximizer Software. “By developing products that take advantage of Microsoft productivity tools and technologies, we are paving the way for a great user experience and, ultimately, extremely high levels of user adoption.” Maximizer CRM Gadgets are available at http://www.max.co.uk/crmgadgets/crmgadgets.htm For more information on Windows Vista Gadgets including a gallery of available sidebar gadgets, please visit: http://vista.gallery.microsoft.com/vista/sidebar.aspx About Maximizer Software Maximizer Software is a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions that help small to medium-sized enterprises improve sales, streamline marketing, and enhance customer service & support. Maximizer Software has helped over 7,500 Maximizer Enterprise™ customers and over one million Maximizer™ users grow their businesses by building profitable customer relationships with award-winning solutions. Maximizer Software is a worldwide organisation with Business Partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), and Asia Pacific. Customers include leading companies such as Siemens, Ipsos-Reid, Nestlé Clinical, Ericsson, HSBC, Singapore Airlines, Cathay Pacific, William Mercer, and Bank of New York. Learn more about Maximizer Software at www.max.co.uk. This release may contain certain forward-looking statements reflecting Maximizer Software current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company’s financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners. Media contact: Sara Katz Marketing Manager EMEA Maximizer Software Ltd Direct: +44 (0)1628 587770 This e-mail address is being protected from spam bots, you need JavaScript enabled to view it |
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