VANCOUVER, BRITISH COLUMBIA – July 10, 2007 – Maximizer Software (TSX: MAX), the world’s leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications, today announced that the Maximizer has been highlighted in the Niche Players Quadrant of Gartner’s 2007 1st Half SFA Magic Quadrant. The industry benchmark report evaluated the leading 20 providers of sales force automation software and highlighted Maximizer’s strengths of simplicity and cost-effectiveness.

The Gartner Magic Quadrant provides guidance for organisations that are seeking to purchase, replace or upgrade a sales force automation solution. Gartner's Magic Quadrant positions vendors in a particular market segment based on their completeness of vision and their ability to execute on that vision.

To be included in the 2007 1H SFA Magic Quadrant, a vendor must demonstrate that it:

• Has customers who have deployed opportunity management into live production in the past year
• Has net new named customers that are actively deploying opportunity management functionality in the past 12 months
• Is actively selling or marketing SFA applications to multiple industries and geographies
• Has proved that it can be deployed in sales organisations of more than 100 users
• Has a vision and commitment to the SFA market for the next 3 – 5 years

Gartner evaluated Maximizer’s vision for sales force automation and ability to execute on that vision through a detailed product demonstration, corporate briefing and also through a survey of current Maximizer customers. The evaluation highlighted Maximizer’s strengths including cost-effectiveness, ease-of-doing-business with Maximizer and the fact that the product’s simplicity appeals to small and medium-sized businesses.

“Today’s sales leaders are challenged with aggressive revenue targets, increasing demands for accurate forecasting and responsibility for geographically-distributed sales teams selling complex products and services,” said John Caputo, President, Maximizer Software. “Being highlighted in Gartner’s prestigious Magic Quadrant is further validation that Maximizer continues to offer sales leaders the right combination of robust sales functionality and cost-effectiveness along with a consultative sales process that makes selecting the most appropriate sales tool easier.”

The full 2007 Gartner CRM Sales Force Automation Magic Quadrant report can be found at: www.gartner.com

Click here to view an online demonstration of Maximizer Enterprise

About Maximizer Software
Maximizer Software is the world’s leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications. The Maximizer line of products help companies develop more responsive, personalised and profitable customer experiences. Built on a modern, Web-based architecture, Maximizer is easily integrated with existing corporate systems and features the latest in sales force automation, marketing automation, email marketing and customer service technologies in a single mobile-accessible business management system. Maximizer Software has sold more than 1 million licenses of its award-winning software solutions to companies ranging in size from entrepreneurs to multi-national organisations. Customers include: Siemens, Playground - an Intrawest Company, HSBC, Cathay Pacific, TD Securities, Brian Tracy International, South Carolina Department of Commerce and Lockheed Martin.

Maximizer Software is a global business with an ecosystem of more than 8,000 corporate customers, 400 business partners and offices in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, or to request a free trial please visit: www.max.co.uk

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.’s current expectations.  Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally.  Additional information on these and other potential factors that could affect the Company’s financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada.  All trademarks or registered trademarks stated herein are properties of their respective owners.

Media contact:

Sara Katz
Marketing Manager EMEA
Maximizer Software Ltd.
Direct: +44 (0) 1628 587770
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