CRM Vendor Maximizer and ES Research Ink Strategic Agreement |
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Deal links CRM software and sophisticated sales effectiveness and performance analyst services. VANCOUVER, BRITISH COLUMBIA and WEST TISBURY, MA – June 28, 2007 – Maximizer Software (TSX: MAX), the world’s leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications, today announced the signing of a new strategic agreement with sales effectiveness and performance research firm, ES Research Group (ESR). Under the terms of the agreement, Maximizer and ES Research will cooperate to expand the ecosystem of software options and sales effectiveness and performance services available to American sales leaders. ES Research Group is a research and advisory services firm that helps companies evaluate, implement and measure their sales performance programmes, and provides analysis on the sales training and the vendors that provide these programmes. Recently, the firm launched its Certified Measurement Program (ESR/CMP™). The certification programme represents the nation’s first independent evaluation and approval rating system for measuring the performance of sales training programmes offered by training vendors to America’s leading corporations. “Good sales training and performance measurement is necessary for sales executives to run an effective sales force, and the most sophisticated teams enlist leading sales technologies to improve their processes and the results they deliver,” said Dave Stein, Chief Executive Officer, ES Research Group, Inc. “By joining forces with Maximizer, ESR is completing the picture for sales leaders – offering expertise in the areas most critical to the implementation of sound training and proven technology.” Under the terms of the agreement, Maximizer and ESR will cooperate to offer sales leaders in the market for sales training and supporting sales technology enhanced access to the knowledge and services available in today’s crowded vendor market. The two companies will share best practices, exclusive content, advice for joint customers and participate in educational programmes such as subscriber newsletters and Webcasts. “Choosing the right combination of sales training approaches and supporting CRM software products is critical when undertaking a major sales training programme or, equally important, when planning for the deployment of a new sales software system,” said Peter Callaghan, Chief Sales Officer, Maximizer Software. “By offering our customers better visibility and access into the best advice on sales training options and planning, we aim to help our customers achieve high rates of end user adoption, and further we are demonstrating that we are committed to doing more than selling software – we’re doing our best to ensure the success of our customers.” Click here to view an online demonstration of Maximizer Enterprise: http://www.max.co.uk/contact/demochoice.htm About Maximizer Software Maximizer Software is the world’s leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications. The Maximizer line of products help companies develops more responsive, personalised and profitable customer experiences. Built on a modern, Web-based architecture, Maximizer is easily integrated with existing corporate systems and features the latest in sales force automation, marketing automation, email marketing and customer service technologies in a single mobile-accessible business management system. Maximizer Software has sold more than 1 million licenses of its award-winning software solutions to companies ranging in size from entrepreneurs to multi-national organisations. Customers include: Siemens, Playground - an Intrawest Company, HSBC, Cathay Pacific, TD Securities, Brian Tracy International, South Carolina Department of Commerce and Lockheed Martin. Maximizer Software is a global business with an ecosystem of more than 8,000 corporate customers, 400 business partners and offices in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, or to request a free trial please visit: www.max.co.uk About ES Research Group Based in West Tisbury, Massachusetts, ES Research Group, Inc. (ESR) is a sales research and advisory firm that helps companies evaluate, select, implement and measure their sales performance improvement programs and companies that provide them. ESR offers a range of premium subscription-based or a la carte analytic and assessment reports, teleconferences and advisory services. ESR is the trusted source by Fortune 500 companies, leading investment firms and sales and training executives at smaller high growth companies for independent research and advice on sales performance improvement. Visit www.ESResearch.com. ESR publishes an annual Sales Training Vendor Guide, which is the industry’s only independent analysis and ranking of the nation’s top sales training organisations. For more information on ESR’s current Sales Training Vendor Guide, go to www.ESResearch.com/salestrainingguide. This release may contain certain forward-looking statements reflecting Maximizer Software Inc.’s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company’s financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners. Media contacts: Sara Katz Marketing Manager EMEA Maximizer Software Ltd. Direct: +44 (0) 1628 587770 This e-mail address is being protected from spam bots, you need JavaScript enabled to view it |
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