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Maximizer Software’s CRM solution epitomises what CRM should be – a customisable, easy to use, full service offering.

Paul Martin, Excel in Business

Maximizer Software Named Codie Award Finalist For Fourth Consecutive Year

19/01/05

VANCOUVER, BRITISH COLUMBIA – January 19, 2005 – Maximizer Software Inc., a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, announced the Software & Information Industry Association (SIIA), has named Maximizer Enterprise as a Codie Award finalist for the fourth consecutive year. Maximizer Enterprise 8 was nominated this year in the “Best CRM Solution” category.

The Codie Awards program is the only peer-recognition awards program in the industry. Finalists are judged in two extensive rounds of reviews: first by mainstream technology writers, education technology experts, and representatives from the software trade press, and finally by SIIA's voting members.

“In light of the intense competition this year, being named a Codie Award finalist is a tremendous honor and an important achievement. SIIA is proud to recognize Maximizer Software as a true leader in the ‘Best CRM Solution’ category,” said Ken Wasch, SIIA President.

SIIA received 17 entries in the “Best CRM Solution” category, and more than 1,000 Codie Award nominations in total this year, the most ever in its 20-year history. In the past seven years the SIIA has selected Maximizer Software as a Codie Award finalist six times and as a Codie Award winner once.

“We are honored the SIIA judges recognized Maximizer Enterprise 8 as a finalist in the ‘Best CRM Solutions’ category,” said Tom Bennett, Office of the President & CTO, Maximizer Software Inc. “Being named a Codie Award finalist validates our strategy of building solutions that customers want. Maximizer Enterprise 8 incorporates advanced enterprise CRM capabilities for sales, marketing and customer service & support while delivering the fast deployment and affordability expected by small to medium-sized enterprises.”

This award is the latest in a string of industry honors for Maximizer Enterprise 8, including Customer Inter@ction Solutions’ “Product of the Year” award, VARBusiness magazine’s “Product of the Year” award, and PC Magazine’s "4-Star Rating". Maximizer Software also won a number of company awards this year including CRM Magazine's "2004 Market Leader" award and ISM's "Top 15 CRM Software" award, and placed on the Canadian Business "Tech 100", the National Post's "Branham 300", and Software Magazine's "Software 500" for the second consecutive year. For more information on the 2004 Codie Awards, visit www.siia.net/codies2005 About Maximizer Software

Maximizer Software Inc. is a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions that help small to medium-sized enterprises improve sales, streamline marketing, and enhance customer service & support. Maximizer Software has helped over 6,000 Maximizer Enterprise™ customers and over one million Maximizer™ users grow their business by building profitable customer relationships with award-winning solutions. Maximizer Software is a worldwide organization with Business Partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), and Asia Pacific. Customers include leading companies such as Siemens, Ipsos-Reid, Nestlé Clinical, Ericsson, HSBC, Singapore Airlines, Cathay Pacific, William Mercer, and Bank of New York. Learn more about Maximizer Software at www.max.co.uk

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.’s current expectations in the technology business and sales and customer management software markets. Investors are cautioned that all forwardlooking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company’s financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

Issued by, and for any further press information please contact:
Hanah Loveday,
Marketing Executive
Maximizer Software EMEA
Tel: +44 1628 587 777
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