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Tommy Johansson, AkzoNobel

Maximizer Software Launches German Language Interface

Maidenhead, United Kingdom, 21 February 2005: Maximizer Software EMEA has launched a German language interface - for its customer relationship management (CRM) software program, Maximizer Enterprise 8.

Europe has always been a strong market for Maximizer, and Marcus Potts, managing director of Maximizer Software EMEA, believes the new language version will be well received by German speaking companies throughout Europe, the Middle East, and Africa.

"There's no doubt that anyone with German as their first language would prefer to use software in their native tongue," said Marcus Potts. "We're now able to offer our mid-market CRM programs in a choice of English, French, German or Spanish. This will appeal particularly to pan-European companies which like the consistency of running one CRM software program across all offices, with different language versions at a local level."

Maximizer Enterprise is designed to meet the CRM and eCRM needs of small and medium-sized businesses, and corporate divisions of large enterprises, with 10 to 500+ users. At the heart of the program is a sophisticated database which allows groups of users to share customer information between the sales, marketing and customer service departments of their organisation. This helps each department communicate efficiently with all their customers and prospects, either individually or simultaneously, via telephone, letters and mailing campaigns, fax, email, and Internet.

Maximizer Enterprise CRM and eCRM are the flagship programs of Maximizer Software, and sold throughout the UK, Europe, the Middle East, and Africa via authorised business partners. Further information on Maximizer Enterprise is available at www.max.co.uk and www.max.eu.com

Issued by, and for any further press information please contact:


Hanah Loveday,
Marketing Executive
Maximizer Software EMEA
Tel: +44 1628 587 777

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www.max.co.uk


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