Testimonials |
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Analysts | Media | Customers
Barton Goldenberg, President, ISM Strategic Advisors
Sau Lam, Research Analyst
AMI Partners
 "Maximizer continues to study what small businesses are asking for.
It's a true, full CRM suite".
Liz Herbert, CRM Analyst
Forrester Research
SMB Insights and Business Solutions
AMI Partners
Terry Golesworthy, President
The Customer Respect Group
Media  “Small and medium-sized businesses have very demanding requirements from their technology vendor and there is no doubting that this segment of the market represents a large and growing proportion of the companies seeking the support of CRM technology and knowledge in 2006. Maximizer Software demonstrates the highly-satisfied customers, proven technology, and smart corporate strategy that distinguish the company as the winner of the SMB category this year.”
David Myron, Editor-in-Chief, CRM Magazine
J. Wayne Gudbranson, President & CEO, Branham Group
 "For seven years, the editors of Customer Interaction Solutions have identified customer relationship management software vendors that demonstrate not simply product innovation, but also a clear commitment to customer success. Having risen to the top four years in a row, Maximizer Software truly stands out as a company with consistently exceptional CRM products."
Nadji Tehrani, Founder and Chairman of TMC
 "Maximizer improves on its already solid CRM tool by improving reporting, allowing users to work more efficiently and simplifying advanced configuration. Our tests of Maximizer 9 eCRM running Microsoft's SQL Server show the product provides companies with a completely integrated sales and support management solution, with Web-based access to data for employees, partners and customers.”
Michael Caton, Editor, eWeek
Customers
Adjo Poorter, Career Coordinator, Adformix Founder
 “Maximizer is a great tool. We wouldn’t be without it.”Tommy Johansson, IT manager infrastructure and office automation, AkzoNobel
"Maximizer Enterpirse alone has decreased my worklaod by 50 per cent"
"We needed a system that could be easily adapted, in order to make changes quickly and easily and there is no doubt that Maximizer was the best solution” Gerda Magnus, IT Administrator, Assessment College of South Africa
“couldn’t imagine life without it”.
“The features are exactly what we wanted. We are now able to resolve customer issues quickly, and avoid frustration. Not less important; everyone finds Maximizer very easy to use! "
“Over the years, Maximizer has become increasingly more user-friendly and dynamic in its day-to-day functionality. It has benefited us greatly in enabling us to manage with increasing speed and efficiency our hospital and company records.”
Koen Tilkin, Sales manager, Belgian Red Cross
“We always go “Wow!” when we discover new shortcuts; Maximizer constantly enables us to reduce the time it takes to do so many tasks and I still feel we are only scratching the surface in terms of Maximizer's full capabilities”.
 "Maximizer Enterprise has enabled an overall and significant improvement in productivity. We have no doubt that by using Maximizer, we improved productivity and customer care as well as sales point up selling.”
Kearney Theron, Chief Exectuive Officer, Boshoff Visser Group
Nicholas Mather, Managing Director, BreakingViews
“Highly flexible, Maximizer helps you follow-up clients and prospects in an efficient and rapid way. It eliminates time-wasting because things like quotes are rendered so simple and fast, plus you are able to handle everything yourself, meaning no time is lost explaining things to other people. We even save on paper because so much of our administration is now electronic. And of course, one of the biggest advantages is the ability to exchange information with colleagues. Everybody now has a complete overview of the business.”
Alex Possemiers, Sales Manager, BusinessPrint
"The whole system really saves us a lot of time.”
“Invaluable!”
Carl Houghton, Clearwater Partner, Clearwater
 "The customer service module has been phenomenal and has made a remarkable difference to our business by boosting the performance of our customer service staff, which in turn has boosted customer retention rates,"
Ashley Cohen, Managing Director, CQS “Maximizer has been so helpful; it is easy to use and has already helped us a huge amount, plus there is so much more potential that we have yet to utilise. Maximizer is an amazing tool for any business!"
Elena Petridou, DHI Medical Group "The long and the short of it, is that thanks to Maximizer we can organise data to help organise customers’ office document solutions. We need Maximizer for our daily productive working processes and we couldn’t do it without CRM
Andrew Smith, Sales manager, Digilogix  “The price/quality ratio of Maximizer is very fair. Some of our rivals use other systems but for us there was no question that Maximizer was the way to go.”
Frank Van Veen, General manager, Dionex Benelux  "People need to understand that a 360-degree use can really make a big difference to your business. Maximizer has met all our business needs".Andrea Orestini, CEO, Divisione Informatica  “It's a super transparent system that enables the whole team to stay on top of their work and stay in the loop."
Jana Beyer, Management Assistant, ZLU  "Lots of CRM packages claim to be something they're not, but Maximizer totally fulfils its potential! We evaluated loads of different systems but Maximizer was easily the one that best suited our needs.
Tina Hart, Fortuna Power Systems office manager  "The solution gives us what we needed to meet the company objectives. We invested in the relationships we have with our customer. There can be no shortcuts"
Jakes van der Mescht, Marketing Manager, Fourier Approach  “iAfrica wanted to do a better job, to not drop the ball and to maintain full attention to detail. Through its use of Maximizer, it is now achieving that goal”
Colin Hastie, Director of iAfrica  “I can honestly say that without Maximizer we wouldn’t be where we are today in terms of growth and systems.”
Radiyya Ellemdeen, IS Administrator, In-House Management  Maximizer is brilliant," concludes Massimo. "It takes care of everything we need it to. The only thing it doesn't do is make the coffee!".
Massimo Martinengo, President  "We now have a secure reliable system that my staff like and that has helped our productivity quantifiably. I am confident that CRM4Business AND MAXMIZER will continue to meet our evolving needs".
Derek Johnston, Managing Director, MSW  "We have found the ability to share customer information extremely beneficial, it is hard to believe how we got by before Maximizer".
Philippe Berardi, Director of Finance and Administration at Fisher & Paykel.  "With Maximizer you never have a situation where knowledge is lost forever,” concludes Thomas. “All the information on every contact and client sticks together in the system meaning you always have everything you need at your fingertips in a highly accessible way."
Thomas Dierickx, Export Coordinator, WVT  "The product is extremely easy to use and very user-friendly. With a database of approximately 8,000 contacts, we work with a very large list of keywords and mailcodes in order to be able to make our mailing selections very tailored. Maximizer enables us to handle this task in an uncomplicated and rapid manner."
Jennifer O'Neal, Office Manager of Forest Products of Canada  "It's met 100% of our current needs and I'm confident Maximizer will keep meeting all of our future needs on a daily basis"
Dan Cecchin, Wales Trade International "Couldn't imagine life without it".
James Tree, Board Member and Secretary of the Association of Foreign Banks  "Maximizer is a great tool in our every day work that saves us time and money. It is the best CRM system we have ever used."
Christina Scharf, EOC
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“With the recent release of Maximizer Enterprise 9, Maximizer Software continues to provide what small and medium-sized businesses need – proven, powerful customer relationship management software that can be deployed very quickly. ISM congratulates Maximizer Software on its more than ten years of experience helping growing businesses achieve success with the help of CRM technology.” 
"Maximizer’s commitment to introduce new features and integration capabilities, with a continuing focus on ease-of-use, contributes to customer loyalty. As a smaller vendor, Maximizer has chosen to invest its resources on catering to customers that want an on-premise solution, adding and strengthening capabilities in areas such as ease-of-deployment and use, integration, wireless and offline capabilities.."
“The experience corporations provide for their customers and prospects via the Web is an excellent indicator of each corporation’s commitment to customer centricity and focus on customer service – and is in an increasingly important factor in buyer decision making. Maximizer Software stood out among the CRM vendors we evaluated and is clearly taking advantage of its extensive customer management experience and the functionality of its own CRM system to deliver an enhanced online experience.”
“For more than a decade, Maximizer Software has stood out as a Canadian-based customer relationship management software provider that is helping organisations across the globe deliver better customer experiences. With customer management at the forefront of many leading organisations’ strategies, Maximizer Software is well positioned for continued success.”
“If we didn’t have Maximizer we wouldn’t be as effective or as professional. It helped put us in a different league to our competitors,”
"The beauty of Maximizer is that you can really tailor it to your own business. You put in information relevant to your own business, rather than trying to shoehorn your business into it."
“Maximizer is simple and intuitive to use and it’s helping the sales team make more sales because they’re able to use their time more efficiently.”
“People might be wary of the financial outlay required for a good CRM system, but I can honestly say that Maximizer pays for itself within a month of you using it.”
