Vivek Thomas shares with CustomerManagementIQ.com his detailed insight into the challenges facing Customer Relationship Management (CRM) professionals, and where advances in mobile CRM and social technology can truly make an impact.

Find out:

• How mobile CRM and social technology can help companies address their ‘pain points’ and improve their business processes
• How organizations can use mobile CRM and leverage social media networks to enhance the customer experience
• What the real “must-have” features are for those looking to incorporate mobile technology into their CRM
• If investment into mobile CRM and social technology need to go hand-in-hand