BRACKNELL, UK – 20 April, 2011 – Maximizer Software – a leading provider of simple, accessible and affordable customer relationship management (CRM) systems – has appointed Camsoft Solutions as a Maximizer Lead Partner for Africa.

Long term and established Maximizer business partner Camsoft has offices in Johannesburg, Cape Town and Durban, and achieved Maximizer Elite Partner status last year. This latest appointment will allow the company to develop a dedicated network of sub-partners throughout the African continent, focused on provision of stand-alone and integrated CRM systems.

“Camsoft has built a reputation as one of the most experienced and effective providers of business consultancy and CRM systems in the region,” said Mike Richardson, managing director of Maximizer Software, EMEA.

“Camsoft Solutions was one of our first international Elite Partners and I am delighted that the company is now taking on a Lead Partner role. Camsoft combines strong business consultancy skills with in-depth technical expertise, delivering Maximizer CRM systems that provide a solid return on investment. We will be working together to increase Maximizer’s share of the African CRM market,” Richardson added.

Grant Chapman, managing director of Camsoft Solutions, added “We have over 1200 clients using Maximizer, ranging in size from SOHO users to large corporates with several hundred licenced users across South Africa, Botswana, Zimbabwe, Kenya and Nigeria. Our new agreement with Maximizer will enable us to build a wider network of resellers and systems integrators, and expand into other African countries, bringing the business benefits of Maximizer CRM to a bigger audience.”

About Maximizer Software
Since 1987, Maximizer has delivered Customer Relationship Management (CRM) software and professional services meeting the needs, budgets and access requirements of entrepreneurs, small and medium business and larger corporations. Simple, configurable and affordable, Maximizer CRM enables organizations in all industries and markets to increase sales, enhance marketing, and improve customer service while boosting productivity and revenues. Headquartered in Canada, with worldwide offices and business partners, Maximizer Software has sold over one million licenses to more than 120,000 customers. For more information, please visit: www.max.co.uk or www.maximizer.eu

About Camsoft
Camsoft Solutions has two divisions: CRM and Data Security and has been providing solutions to a wide variety of different organisations throughout Africa since 1994. Camsoft provides full turnkey CRM solutions, including software sales, training, support, development and service level agreements. With offices in Johannesburg, Cape Town (north and south) and Durban, Camsoft provides a wide range of technical services to a variety of different customers, including ISPs, banks, insurers, manufacturers, retailers, recruitment agencies and call centres, among others. Camsoft's Data Security division provides security solutions and services to customers throughout Africa. Technology partners include Commtouch for Advanced Spam Defense, F-Secure, BitDefender and eScan for anti-virus and personal firewalls and protection from spyware, together with Microsoft for Forefront (formerly Sybari Antigen) anti-virus and Advanced Spam Manager (ASM) for MS Exchange and SMTP servers. For more information, please visit www.camsoft.co.za

BEE Status: Camsoft is a Qualifying Small Enterprise (QSE) Black Economic Empowerment (BEE) company with a score of 65/100. Current BEE certificate

Media Contact:
Mark Carter
Head of Marketing EMEA
Maximizer Software Ltd.
Direct: +44 (0) 1344 766909
mcarter@max.co.uk

Tony Martin or John Machin
Portfolio Communications Ltd.
Tel: +44 (0)20 7240 6959
tony.martin@portfoliocomms.com
john.machin@portfoliocomms.com