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Maximizer Mobile CRM Mobilises SME Workforce with Vast Smartphone Support

Premier CRM and Mobile CRM Solution Supports Leading Array of Mobile Devices: BlackBerry®, Android™, iPhone®, Windows Mobile®, Nokia® and Palm®

BRACKNELL, UNITED KINGDOM – October 4, 2010 – Enabling SMEs to leverage their latest customer data to make informed business decisions from anywhere, anytime, Maximizer Software, a provider of simple, accessible CRM and mobile CRM solutions, today confirmed its latest Maximizer CRM 11 Editions are supported across the most widely used smartphone devices worldwide.

Maximizer offers a native mobile CRM application for BlackBerry (MaxMobile for BlackBerry) and delivers full mobile browser access through its Wireless Access product across Google Android™, iPhone®, Windows Mobile®, Nokia®, Linux® and Palm® smartphones.

“SMEs are demanding enterprise-quality solutions to support their mobile workforces—often relying on these tools to monitor and forecast sales activities as well as pull in critical deals while on the go,” said Mike Richardson, Managing Director, EMEA, Maximizer Software. “Our goal is to provide them with real-time access to their most important CRM data so they can make strategic business decisions immediately—no matter which mobile device they prefer.”

To help mobilised workforces learn how to gain critical insight into sales, strategise effectively and execute a winning sales plan, whether in the office or on the road, Maximizer will host a webinar at 10:30am BST on 12 October, titled ‘The Simple Way To Build Your Sales Performance Through CRM'.

Maximizer Mobile CRM gives SMEs instant access to information in the field, including customers’ history, leads, sales opportunities, dashboards, customer service cases, documents, and schedules. MaxMobile for BlackBerry is included in Maximizer CRM 11 Team, Group and Enterprise Editions and available as an add-on product for Entrepreneur Edition. Maximizer Mobile CRM via web/mobile browser is included in Maximizer CRM 11 Group and Enterprise Editions.

About Maximizer Software

Since 1987 Maximizer has been creating Customer Relationship Management (CRM) software meeting the needs, budgets and access requirements of entrepreneurs, small and medium business and larger corporations. Simple, easy-to-use and affordable, Maximizer CRM enables organisations in all industries and markets to increase sales, enhance marketing, and improve customer service while boosting productivity and revenues. Headquartered in Canada, with worldwide offices and business partners, Maximizer Software has sold over one million licences to more than 120,000 customers. For more information, please visit: www.max.co.uk or www.maximizer.eu

Media Contact:

Mark Carter
Marketing Manager EMEA
Maximizer Software Ltd.
Direct: +44 (0) 1344 766909
mcarter@max.co.uk

Tony Martin or John Machin
Portfolio Communications Ltd.
Tel: +44 (0)20 7240 6959
tony.martin@portfoliocomms.com
john.machin@portfoliocomms.com