Maximizer Software partners with ASP Group to expand its presence in Europe

Bracknell, UK, 18 May, 2010 – Maximizer Software, a leading provider of simple, accessible customer relationship management (CRM) solutions, today announced the appointment of a new Certified Business Partner, asp. group to cover all German speaking regions in Germany, Austria and Switzerland as well as in Malta through its service centre.

Founded in 1991 and headquartered in Vienna with offices in US and Malta, asp. group assists firms worldwide in focused performance improvement initiatives, the successful implementation of Mergers and Acquisitions transactions, reorganisations, financial restructuring and post-merger integration.

Trevor Mercieca, IT director at asp. group comments: “asp. group’s overall goal is to unlock value and build true competitive advantage. The partnership between asp. group and Maximizer Software means we can continue to focus on developing highly effective organisations by creating passion for quality and performance. Maximizer’s CRM solution is ideally placed to nurture this due to its ease of use, affordability and adaptability to grow as the business does. This will be boosted further by the even greater flexibility of Maximizer CRM 11, encompassing desktop, web and mobile CRM access options – as well as a full German language version that will be available shortly.”

Mike Richardson, managing director EMEA at Maximizer Software said: “Through this new partnership with asp. group, we will be able to develop further our presence in German speaking regions and wider into Europe. We are sure that asp. Group will prove to be yet another valuable Certified Business Partner. Both asp. group and Maximizer Software have a strong history of creating competitive advantage for their customers and we will continue to do so through this partnership.”

About Maximizer Software
Maximizer Software is a leading provider of simple, accessible, customer relationship management (CRM) solutions, providing high value for small and medium-sized businesses, and divisions of large enterprises. As a pioneer in the CRM industry for more than 20 years, Maximizer offers sales, marketing, and customer service staff and business leaders access to customer information through a Web browser, a mobile device or on their desktop. Maximizer’s CRM solutions enable organisations to accelerate business growth by centralising customer information and streamlining processes, while exceeding client expectations. Maximizer Software has sold over one million licences to more than 120,000 customers, ranging in size from entrepreneurs to multi-national organisations, including: Cathay Pacific, Fisher & Paykel Healthcare, HSBC, Ipsos Canada, Oxford University, Siemens, Société Générale and TD Securities. Maximizer Software is a global business with offices and business partners throughout the Americas, Europe/Middle East/Africa and Asia Pacific.

For more information, please visit: www.max.co.uk or www.maximizer.eu

Media Contact: Mark Carter Marketing Manager EMEA Maximizer Software Ltd. Direct: +44 (0) 1344 766909 mcarter@max.co.uk

Tony Martin of Portfolio Communications Ltd. Tel: +44 (0)20 7240 6959 tony.martin@portfoliocomms.com