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 Target precisely to maximise response & ROI.
Marketing Automation with Maximizer CRM enables you to prospect more effectively to drive more targeted leads to sales. As an integrated solution, Maximizer CRM enables you to effectively market to customers and prospects, nurturing leads with relevant content throughout the customer lifecycle. With built-in email marketing, marketers can now automate dynamic, personalised email campaigns that turn prospects into customers, and keep customers loyal.
Key Benefits of Maximizer CRM Marketing Automation
- Generate qualified leads to fuel sales
- Automate and trigger dynamic, personalised email campaigns
- Get better campaign results with targeted lists using detailed profile data
- Improve campaign response by tracking open-rates, click-through and ROI
Stay On-Target for Cost-Effective Lead Generation
- Manage & execute automated campaigns: Execute cost-effective direct marketing with a built-in email campaign engine to communicate with customers and drive leads.
- Targeted list management: Centralised with sales and customer service information, create targeted lists for personalised, relevant marketing messages.
- Comply with anti-spam legislation: Manage opt-in and opt-out lists and handle unsubscribe requests with system-enforced do-not-solicit that ensures compliance.
Automate Lead Management to Fuel Sales
- Web Lead management: Import leads and other information from your website directly into Maximizer CRM and have leads assigned automatically to the right sales person.
- Automated processes & alerts: Monitor critical situations, such as leads unassigned or not follow-up on in a timely manner. Then receive email alerts with Maximizer CRM Workflow Automation.
Calculate ROI to Optimise Marketing Campaigns
- Calculate response: Measure response to email campaigns, including email open and click-through rates.
- Measure ROI: Calculate the return on investment on campaigns with automatic campaign integration to sales opportunities.
- Daily Dashboard & Reports:
Visualise a real-time snapshot of performance in the Dashboard or over
175 out-of-the-box reports, such as lead summary and campaign status.
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Coordinate with sales and service for consistency
- Distribute marketing collateral: Stay consistent by distributing new materials to sales staff and partners.
Workflow Automation powered by KnowledgeSync is an add-on product with additional fees.
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