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New to CRM? See what experts have to say about Customer Relationship Management and see how it can benefit your business
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Best Value CRM Solutions for Small to Medium Sized Business
SMBs are more nimble than the giants, yet because they have smaller budgets, are very thorough in their purchase decisions. What drives them is the desire to grow, to service their customers better than their large enterprise counterparts. What's driving them right now is the need to stay afloat. In this economy, they need to increase sales.
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BlackBerry - Maximizer Walkthrough
Read BlackBerry's walkthrough on Maximizer Mobile CRM. View the walkthrough on the robust application and learn how MaxMobile can give you all the essential tools to effectively manage your business.
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Selling Power - Why CRM is the Right Investment in a Bad Economy
In difficult economic times, companies often pull back from technology investments.
However, many top companies apparently believe that postponing or cancelling a CRM upgrade is shortsighted,
according to a recent survey conducted by the market research firm Gartner. That survey, conducted with nearly 90
business and IT leaders revealed that more than three-quarters of respondents are planning to enhance their
investments in CRM initiatives in 2009, rather than de-commit resources.
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Customer Think - CRM: A Competitive Advantage in Financial Services
Jared Brown
Financial services firms are constantly under pressure to produce results, and more than ever, are looking for new innovative strategies to remain competitive, create growth opportunities, and gather valuable insight into customer needs and preferences.
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Technology Evaluation Centers
Jane Affleck
There’s never been a time when you haven’t needed your field salespeople to perform at peak ability. But a number of challenges in today’s global marketplace makes it harder than ever for field sales representatives to stay on top of the game—and keep your company’s bottom line from sinking into the red.
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FT.com
Chris Lindsay
One way to beat the economic gloom is to ensure you make the most of what you already
have. Customers are your lifeblood, and in an uncertain economic climate it’s more important
than ever to protect these most precious of assets.
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Innoveer Solutions
Adam Honig
Welcome to the economic downturn, now, what can organizations do about it? Just as in boom times, during a downturn, turn to CRM. As research firm Gartner Inc. has noted, “CRM is about how to treat different customers differently.” The how and why of such treatment all depends on economic circumstances and a company’s business goals.
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India Times
Marketing budgets are most at risk during economic downturns, but
Gartner Inc has identified six marketing processes that can be
automated to drive revenue and cut costs, maximizing marketing budgets
and return on investments (ROIs).
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