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CRM Webinars
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If we didn’t have Maximizer we wouldn’t be as effective or as professional. It’s helped put us in a different league to our competitors.

Adjo Poorter, Adformix

Webcasts (Archived Webinars)

Learn more about Maximizer CRM solutions

Register for a complimentary webcast with CRM solution experts. Please take a moment to view our latest webcast: "Mobilise Your Sales Staff with BlackBerry and CRM " featuring RIM & AMI Partners with Maximizer.

Maximizer CRM Webcasts
 

Sales & Marketing Expert Advisor Series
 


Maximizer CRM Webcast Details

Mobilise Your Sales Staff with BlackBerry & CRM

With faster data access and higher customer expectations to be available and responsive all the time – mobile customer management is now a must-do. Find out how your field sales staff can be more responsive to customers, follow-up on leads faster, and provide feedback more easily. Use your BlackBerry and CRM to increase your team’s productivity.

  • Industry experts will talk about:
  • How to keep up with customer demand with real-time information
  • How to capitalise on users’ love of devices by giving them information in their pockets
  • How to get feedback from the field to maintain an updated sales forecast
  • Which devices and features are appropriate for your staff
  • How to determine your needs for online and offline availability of information


Hosts: Laurie McCabe with SMB Insights and Business Solutions at Access Markets International (AMI) Partners, Inc., Paul Briggs with BlackBerry Business Solutions Group at Research In Motion, maker of BlackBerry and John Easton from Maximizer Software Inc.

Who should watch: Sales, marketing and customer service managers as well as senior level management.

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CRM Metrics and Reporting

Learn how to uncover "hidden value" in your customer data. Get the most out of all the information stored in Maximizer Enterprise and get the metrics you need to effectively manage your business.

  • What you will learn:
  • How to turn data into meaningful business visibility
  • How to answer questions like:
  • How much revenue are we closing next month?
  • Which marketing campaigns are working, and which are not?
  • What were my sales by region by quarter?
  • What product complaints are most frequent, and which customers have outstanding issues?
  • How to reduce the time it takes to create custom reports that incorporate your unique


Who should watch: Business managers interested in getting more insight and visibility into customer data.

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Improve Productivity with Maximizer CRM & Microsoft Office

If you're like most people, you rely on Microsoft Office tools like Outlook, Word and Excel to do your job. In this webinar, learn how to use Maximizer Enterprise CRM with Microsoft Office to work even more efficiently. Save emails to client records, personalise your proposals with merge fields, export data to Excel for detailed analysis - and more! Also learn how to centralise information and collaborate more effectively - so you can reduce email clutter and focus on your daily actions.

Who should watch: Professionals who currently use Microsoft Office, and wish to improve productivity through efficient integration with Maximizer Enterprise CRM.

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Increase Revenue & Productivity: Upgrade from Contact Management to CRM

Many businesses start out using Excel®, Outlook® or contact management software like Maximizer to manage their customers and prospects. As they grow, they need a more powerful solution with sales force automation, marketing automation, and customer service & support capabilities. Does this sound like your situation? Find out if you're ready for CRM! Discover the powerful, award-winning and intuitive CRM software from Maximizer Software - Maximizer Enterprise 9 - that will help your business improve productivity, revenue, and profitability.

Who should watch: Professionals who are currently using a contact manager such as Maximizer, ACT!, or GoldMine, and wish to grow their business using a complete CRM solution

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Mobile CRM for Today's Workforce

On demand access from Maximizer Enterprise gives you up-to-the-minute information - whether from your desktop, the web, or your handheld PDA. You don't need to sacrifice your data security or privacy to get the information you need, because you host it and manage it. Learn about your different access options with Maximizer Enterprise.

Who should watch: Sales managers and road warriors who need real-time productivity all the time. Business managers interested in taking the next step in real-time customer relationship management.

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Real-time Business Insight through Monitoring & Alerting

How many times do you find out about a critical customer or sales issue when it's already too late? Learn how you can use Workflow Automation with Maximizer Enterprise in real-time to monitor your business systems and set-up automatic alerts. Make sure you're on top of your business and ahead of your competitors - and never let another customer or lead slip through the cracks again.

Who should watch: Business managers interested in taking the next step in real-time customer relationship management.

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How to Attract and Retain Top-Producing Channel Partners - Our Recipe for Success

Attracting and retaining top sales professionals is paramount to the success of any organisation, and one way to ensure those individuals are accessible to your company is to ensure you have the system in place to provide convenient, easy means of interaction with the rest of the organisation.

This webcast highlights;

  • How Workflow Automation can streamline your sales and service processes;
  • The tools needed to provide your Channel Partners with insight into their clients’ accounts;
  • How to drastically reduce errors in the administrative processes; and
  • You’ll hear first hand how Steele Capital Management has more than tripled the size of its broker network, and has grown its client base by hundreds


Host: Kevin Timmerman from Steele Capital Management
and Will Anderson from Maximizer Software Inc.

Who should watch: CRM project managers and business managers interested in exploring how to automate business processes and create successful partner relationships

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Extending the Value of CRM through Mobility

Mobile CRM is becoming a “must-do” for many field sales and service organisations. It allows representatives to access and update their CRM information from anywhere using a mobile device — such as a BlackBerry.

In this webcast, Forrester Research will share insight on how to:
   

  • Use your mobile CRM solution to respond faster to customers and close more sales
  • Increase the adoption rate of your CRM system, by putting customer information in the pockets of your mobile employees
  • Gain a competitive advantage by having quick access to information you need…wherever, whenever


Host: Liz Herbert, Senior Analyst at Forrester Research &
William Anderson, EVP of Technology for Maximizer Software.

Who should attend: Maximizer CRM Mobile Clients

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CRM Implementation Realities for SMBs

If you're a small or medium-sized business thinking about investing in CRM solutions, don't miss this opportunity to watch and listen to this exclusive webcast to hear the latest information impacting businesses like yours. Sheryl Kingstone, CRM Strategies Program Manager

with the Yankee Group, will discuss:

  • Critical issues to consider when implementing CRM.
  • A realistic Total Cost of Ownership for your business - for your investment today and in the future.
  • How to link your CRM initiative with business performance to measure return on value.
  • Recommendations on CRM selection and implementation based on best practices witnessed by the Yankee Group.
  • How one company implemented a strategic CRM initiative to see 400% increase in revenue and 20% increase in market share.

 
Who should watch: CRM project managers and business managers evaluating CRM solutions.

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Best Practices in CRM Workflow & Process Automation for Sales, Marketing, Customer Service & Support

You have limited resources but lots of daily activity in your business. What if you could automate processes to reduce the amount of time spent on manual tasks - while also ensuring that none of those tasks slip the cracks? What if you could monitor the activities in your business and be alerted of the critical things that need immediate attention, like leads that haven't been followed-up on, or overdue customer service cases? Learn how you can use Workflow Automation with Maximizer Enterprise to monitor your business systems and set-up automatic responses to save time and make sure no lead or customer slips through the cracks.

Who should watch: CRM project managers and business managers interested in exploring how to automate business processes, monitor activities and create alerts to find more opportunities to increase business and build intimate relationships with customers.

Request Webcast

 

Ensuring a Successful CRM Implementation

Implementing CRM in your organisation is more than just installing software. CRM is a business strategy that starts with a leadership vision and encompasses a customer-centric culture, business processes and software tools. Based on experiences of hundreds of CRM implementations worldwide, Maximizer Professional Services consultants discuss 7 specific tips on how you can ensure a successful implementation for your company. This includes real-life examples on what worked for companies such as Senior Flexonics Pathway, Wilden Pump & Engineering, and Lifeway Christian Resources.

Who should watch: Business consultants, team leaders, managers and executives who have the responsibility to ensure a successful CRM implementation in their department or company.

Request Webcast


Sales & Marketing Expert Advisor Series Details

Turning Information into Action with Collaborative Reporting for Microsoft Reporting Services and Radius90

Craig Todd, Director of Technical Services for 90 Degree Software will teach you how to turn customer data into action with a collaborative, Office-like approach to reporting and you will also learn how to leverage this data to truly turn it into your most valuable asset. The faster you get critical metrics to customer-facing staff and executives, the sooner you can take action to maximise revenues and customer satisfaction.

Attend this webinar and learn:

  • Best practices in turning data into meaningful business information
  • How to empower business users to collaborate in a social networking environment with Office-like tools to make reporting easier for non-technical staff
  • How to answer questions like:
    1. Who are my top customers and how much are they purchasing?
    2. What are my best selling products or services?
    3. Which are my most successful marketing campaigns?
  • How to combine customer data with financials to understand customer value, profitability, and more
  • How to take advantage of the Radius90 unique re-use versus recreate approach to reporting


Request Webcast

 

Turning a No into Yes:
A Rx for Handling Objections Profitably
Let's assume you have done all the right things during the sales cycle and you still experience hesitation or objections at the end - don't worry. It happens to even the top 10% of sales people some of the time. What should you do?
Join us to learn how to answer the most annoying sales objections such as “I’ll need to think it over, call me back next week!”, “your price is too high”, "I have no time to talk to you right now” and "I’m not the decision maker”.
Colleen will also help you discover sales techniques to:     

  • Reduce the number of objections you hear;
  • Gain control of the conversation;
  • Convert more objecting prospects into paying clients;
  • Try "New and Improved" responses to age-old objections;
  • Learn the top 3 sales mistakes that lead to objections - and what to do instead;
  • Have prospects answer their own objections;
  • Discover why acknowledging that a prospect might be correct can actually speed up the sale; and
  • 2 " killer" objection handling techniques!
  • Get real time answers to you most nagging objections

 
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How to Connect With C-level Executives

Keith Ferrazzi rose to chief marketing officer posts with Deloitte Consulting and Starwood Hotels, and later CEO positions with a computer games company and his own consultancy Ferrazzi Greenlight, largely due to his ability to forge genuine connections with the right people. He’s even written a book about building relationships for success, Never Eat Alone, which instantly became a bestseller and has inspired many to draw comparisons of Keith to business legends Dale Carnegie and Harvey Mackay. Now in this Maximizer webinar, Ferrazzi will share with us his insights and secrets to connecting with C-level executives, including the following:

  • How to get access to even the most powerful, busy executives How to turn business relationships into genuine personal relationships
  • Why the most impactful things you can do for executives are sometimes not related to business at all
  • How to maintain these relationships using Ferrazzi Greenlight’s ERM (Executive Relationship Management) methodology
  • Secrets to ultimately realising revenue from these relationships
  • Common mistakes people make when building relationships for career success


Presented by: Keith Ferrazzi, Founder & CEO, Ferrazzi Greenlight

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Cold Calling: Getting Successful Sales Results

If the phrase cold-calling makes your blood run cold, you’re not alone. When we think of cold-calling we often conclude that we’re bothering our prospects and worse, that they will reject us. On the contrary, combined with effective skills and techniques, it can help you find new customers and sales that you never would have found! During the webinar, learn how to “do the numbers” and make cold calls on a regular basis that get real results to build your pipeline.

Also take home valuable tips on how to get past the gatekeeper, overcome common objections, and leave effective voicemail messages that actually get returned. Finally, learn how to turn cold-calling into a highly effective best practice that becomes a regular part of your successful daily prospecting. Join us and see how to get results out of cold-calling, and how to make it actually a fun way to find new customers!

Presented by: Andrea Sittig-Rolf, President, Sittig Incorpor

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The Power of Principles: Emphasising Ethics in Your Sales & Marketing Culture

Purchasers today are more knowledgeable than ever and transparency in business practices is imperative for building and keeping relationships in the marketplace. In this session, learn how to maintain those valuable business relationships by implementing ethical business practices that will help you build and maintain loyal customers, build the kind of trust that will help you sell at a higher margin, and recruit and retain top performing sales personnel. The bottom line result - ethical practices will help you build revenue while reducing costs through employee retention and high margin selling. Join us to find out how you can implement these practices today!

Presented by: Willis Turner, President & CEO, Sales & Marketing Executives International (SMEI)

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Increase Sales Effectiveness with the right Sales Training
 
Few companies have the right approach to selling. Some have no approach at all. In this webinar on sales effectiveness, learn how to maximise the impact of your investment in sales processes and training. You will see that by using the right methodologies and training as a strategic competitive advantage, you will be able to win more deals and gain new customers.

Presented by: Dave Stein, CEO & Founder, ES Research Group
 
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Out-Communicate your Competition to Win the Deal
 

Many top business leaders agree: the number one business skill is the ability to communicate, and superior communication skills lead to success. But can such skills be easily learned? The answer is a resounding yes! Based on extensive research with over 200 corporate decision-makers from leading organisations such as DaimlerChrysler, Oracle, Corporate Express, and Verizon, this presentation reveals seven sure-fire communication approaches that build trust and enable you to out-communicate and out-sell your competition. Attend this webinar and learn details of how to implement the seven "Buyer Approved" secrets into your sales tactics.
 
Presented by: Michael Schell, Founder & CEO, Approved Group

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